TKO Group Holdings has announced a new deal with Polymarket that will bring real time prediction tools to UFC broadcasts. The move marks a major step in how fans follow fights. It also positions Polymarket at the center of live sports engagement in 2025.
The partnership with Polymarket will launch a new Fan Prediction Scoreboard during UFC events. It will show how fans expect each fight to unfold. And as the action shifts, the predictions on the scoreboard will shift too.
AAAAAND NEW…
Official Exclusive Prediction Market of the UFC & TKO.
POLYMARKET pic.twitter.com/7QzS3Yg41X
— Polymarket (@Polymarket) November 13, 2025
TKO says this will help viewers feel closer to the action, both at home and in the arena. The scoreboard will appear during live broadcasts. It will also be displayed inside stadiums for fans watching from their seats.
What TKO and Polymarket Announced
TKO is the parent company of UFC and the soon to launch Zuffa Boxing. Both sports groups will use Polymarket’s prediction tools starting this year. TKO said the system is meant to improve storytelling during fights. Leaders at TKO added that fan input gives viewers a sense of participation, not just passive watching.
UFC 🤝 Polymarket | The @ufc has chosen to partner with @Polymarket as its Exclusive and Official Prediction Market.
Ringing in the partnership, only at NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawhite | @AriEmanuel pic.twitter.com/uz1RfGok20— NYSE 🏛 (@NYSE) November 13, 2025
Polymarket’s platform is known for its simple yes or no markets. Users do not place sports bets. Instead, they trade on outcomes based on crowd sentiment. Prices move as opinions change. This is the same system that will shape the new UFC scoreboard.
Why This Partnership Matters
UFC is one of the most watched sports in the world. It creates fast swings in energy and emotion. And because of that, TKO says the sport is the perfect place for real time fan forecasting. Polymarket also said UFC fights spark strong debate, and this feature gives fans a way to express that debate in real time.
This is a special moment for me too. Being a big fan of UFC myself, its a special feeling that @Polymarket is fully powered by @0xPolygon and is now official and exclusive partner of @ufc
Polygon Ventures and I personally also backed @Polymarket with a significant investment in… https://t.co/mPV6MPYhfp
— Sandeep | CEO, Polygon Foundation (※,※) (@sandeepnailwal) November 14, 2025
The deal also names Polymarket as the first official brand partner of Zuffa Boxing, which launches in January 2026. Polymarket will support digital content, live activations and new fan tools as the boxing brand begins operations.
Background on Polymarket
Polymarket is a prediction market platform known for event based questions. It recently expanded again in the United States. The company relaunched after receiving approval from regulators.
Altcoinbuzz covered this shift in an article titled Polymarket Relaunches in the U S After CFTC Approval. The new approval strengthened its position as one of the fastest growing forecasting platforms.
Social Reaction
After the announcement, Polymarket shared a post on social media. It showed excitement about working with TKO and said the partnership is a milestone in bringing prediction markets to mainstream sports.
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